Evidencera Start a conversation

Approach

From an uncertain claim to a tested decision

Every engagement follows the same four steps, adapted to your product, your users and the decision you need to make.

  1. 1

    Frame the claim

    We turn what you want to say about your product into a precise question a study can answer.

    Output: evaluation question and success criteria

  2. 2

    Design the study

    We choose the users, tasks, conditions and measures that will answer the question credibly.

    Output: study protocol

  3. 3

    Test in realistic conditions

    Simulation, lab or pilot settings with the people who will actually use the product.

    Output: collected data and observations

  4. 4

    Decide

    We analyze results, explain failures and rank the changes that matter most.

    Output: report and recommendation

What we measure

Outcomes that show whether technology helps people

Accuracy and reliability

How often the system is right, across typical and difficult cases.

Decision quality

Whether people make better decisions with the system than without it.

Time and efficiency

Time to decision and effort saved in real tasks.

Workload

How demanding the task feels and how attention is spent.

Usability

How easily people learn and use the product, with standard scales.

Trust and reliance

Whether people trust the system the right amount, neither too much nor too little.

Errors and recovery

Which mistakes happen and whether people catch them.

Workflow fit

How the product fits handoffs, interruptions and existing tools.

Study settings

We test where the work happens, or as close to it as safely possible

The setting is chosen to match the decision you face. Early products start in controlled tests. Products nearing launch move to simulation and live pilots.

REALISM INCREASES → Controlled testSimulationLive pilot Early designBefore launchBefore scale-up The study setting is chosen to match your stage and the decision you face.